Church Hill Awakening

BHC’s Initiative to Revitalize North Church Hill

North Church Hill was once a thriving neighborhood with a rich mixture of residential, retail and commercial activity. Today the community has the highest density of poverty in the City of Richmond, particularly in the areas north of Broad Street along the N. 25th Street corridor. We saw an opportunity to help bring it back to life. Since 1996, with the help of many public, private and individual investors, we have invested $45 million in North Church Hill.

North Church Hill’s Great Potential

  • One mile from downtown Richmond
  • Accessible to highways, public transportation, and health care
  • Historic homes attract renovators and families
  • Strong demand for affordable workforce housing
  • The city is transforming public housing into mixed-income communities

Since 1996, BHC has developed more than 120 single-family homes and 50 high-quality rental homes in Church Hill. See some of our developments below.

“Healthy neighborhoods with affordable homes are the essential anchors of the City’s economy. Church Hill’s time has come, its star is rising, and the Better Housing Coalition is making a shared vision become a reality.”

Former Richmond Mayor Dwight Jones

Jefferson Mews: a catalyst for renewal

Image: Jefferson Mews before and after

We first saw North Church Hill’s potential in 1996. A shuttered grocery store at 25th and Jefferson streets was an eyesore and attracted vagrants. BHC acquired the property and worked with nearby residents in the planning process.

The result: Jefferson Mews, an attractive, mixed-income block with 29 homes for sale and rent. We preserved the historic homes on the site and built new ones that fit in with the neighborhood character.

As with all of our developments, shortly after we cleared the blighted site, we started to see changes in nearby homes. Builders and renovators purchased homes to improve and re-sell, and homeowners and landlords started repairing homes and increasing the curb appeal. We were the catalyst for renewal throughout the neighborhood.

Today, the neighborhood is transformed. Retailers, restaurants, and professional services add vibrancy. We continue to manage the rental properties at Jefferson Mews.

“BHC knows what city dwellers want: walkable, sustainable neighborhoods with small businesses alongside residential development. Years ago, BHC had the guts to believe in a community that was struggling to rebuild and repopulate. Thanks to BHC’s leadership and collaboration, the quality of life in Church Hill has improved beyond what any of us dared to dream.”

Elaine O’Dell
owner and photographer
Church Hill Studios, LLC

The Beckstoffer’s Block: From lumber mill to a mixed-income, multi-generational development

Beckstoffer's Mill Lofts front imageIn 2011 we took the opportunity to make a big impact in our target zone by acquiring the defunct Beckstoffer’s lumber mill and nearly an entire City block around it. We renovated the historic millworks building to create 22 mixed-income loft apartments. In the same block, we created 39 eco-friendly apartments for low-income seniors, seven of which are designed to be net-zero energy.

The mill development garnered national recognition from the Affordable Housing Tax Credit Coalition, winning the Charles L. Edson Tax Credit Excellence Award for Green Housing; the Urban Land Institute, which named it a finalist for its Jack Kemp Excellence in Workforce Housing Award, and a National Housing and Rehabilitation Association award for exceptional real estate preservation. The Beckstoffer’s development has also won a number of state and local awards for energy efficiency and sustainability.

Single Family Homes: Eliminating blight and filling gaps in the urban fabric

Image: Homes on N. 26th Street, Church HillExpanding home ownership helps to reduce blight, stimulate private development and stabilize the neighborhood.

BHC sells almost exclusively to first-time buyers, many of whom become the first in their families to own homes. We coordinate with the buyers to help them secure funding for down-payment assistance. Our typical homebuyer is a young family with the head of household working nearby and an annual income of less than $50,000.

To ensure long-term stability, we require buyers to take a personal finance and homeownership class to understand budgeting, home maintenance, taxes, insurance and other important aspects of home ownership. With this educated approach, we have had only a handful of foreclosures over the years.

We are committed to building energy efficient, aesthetically pleasing homes that fit into the neighborhood character. Good architecture and workmanship attract qualified buyers and renters as well as other developers. When renovating historic homes, we seek historic tax credits, which can reduce the owners’ tax liability for several years.

“I love what’s happening here—it’s becoming a real community. I used to make home visits to patients all over Church Hill, and seven or eight years ago it wasn’t what it is now. I love that I can walk to Chimborazo Park and see the river and the city. It reminds me of the Promenade in New York, and the apartments remind me of SoHo.”

Ivonne Melendez, R.N.
resident of Beckstoffer’s Mill Loft Apartments

The Goodwyn at Union Hill – Our Work Continues

In the past 20 years, we have seen a flood of private investment in Church Hill. The resulting new shops, restaurants, and housing development have grabbed the attention of professionals and young families interested in living in a dynamic urban setting. With this new-found popularity, however, comes and unintended consequence: apartment rents and home prices have risen out of reach for many of our neighbors. Because of the groundwork we laid so long ago, we feel partially responsible for the community’s resurgence; and are committed to carving out a space for both long-time and new residents of modest income who, like so many others, are attracted to the neighborhood’s amenities and with to stay (or move) there.

In 2015 we purchased the former Citadel of Hope building and surrounding parcels of land on Venable Street in Union Hill. The Citadel is a historic Colonial Revival-style building constructed in 1923 by the Baptist Woman’s Missionary Union. The Citadel is a venerable and long-neglected building which has been a sleeping giant awaiting renewal for decades.

Through a combination of renovation and new construction, the Citadel, renamed The Goodwyn at Union Hill in May 2017, opened in February 2019, bringing 52 units of affordable housing for working families. Attesting to the great need, BHC received 150 applications for the 52 units at The Goodwyn.

The Catalytic Effects of Our Investment

Between 2010-2019, our investment in housing in North Church Hill will have*:

  • Created 457 jobs (direct and indirect);*
  • Generated $5.2 million in government revenue and taxes;* and
  • Produced a total of $41.8 million in economic impact.*

*Based on data extrapolated from Housing Virginia


Partners in the Church Hill Awakening Campaign

We salute with deep gratitude the generosity of the following supporters
who have made this community transformation possible:

Visionaries ($100,000 and up)
Anonymous (3)
Bank of America Merrill Lynch
Bon Secours Richmond Health System
Capital One Services Inc.
City of Richmond
Dominion Resources and Dominion Foundation
Garland and Agnes Taylor Gray Foundation
Local Initiatives Support Corporation
Mary Morton Parsons Foundation
Mr.* and Mrs. John P. McCann
Richmond Memorial Health Foundation
Michael J. Schewel and Priscilla Burbank
SunTrust Foundation
The Cabell Foundation
The Community Foundation Serving Richmond and Central Virginia
Virginia Department of Housing and Community Development
Virginia Housing Development Authority
Virginia Non-Profit Housing Coalition
Wells Fargo
Wells Fargo Housing Foundation

Revitalizers ($15,000 – 99,000)
Beirne Carter Foundation
Mr.* and Mrs. J. Stewart Bryan
Mrs. Dianne C. Carter
Judith Haskell Brewer Fund of The Community Foundation Serving Richmond and Central Virginia
Markel Corporation
Carter and Charlie McDowell
Mr. and Mrs. R. Wheatley McDowell
Morgan Foundation
Richard S. Reynolds Foundation
Robins Foundation
Roller-Bottimore Foundation
Mr. and Mrs.* Gilbert M. Rosenthal
Wendy and Tom Rosenthal
Mr. and Mrs. Robert C. Sledd
The William H., John G. & Emma Scott Foundation
Mr. and Mrs. James E. Ukrop
Wilbur M. Havens Charitable Foundation
Windsor Foundation

Catalysts (Up to $14,999)
Ronald and Liliana Bertolini
Mr. and Mrs. Phillip A. Brooks
Sarah and Chip Dicks
Laura Lee Garrett and John Vollino
Elliott and Terrell Harrigan
Dr. and Mrs. Gary T. Johnson
Al and Beverley Lacy
McGuireWoods, LLP
Claudia and Craig Merritt
Mr. Daniel R. Mortenson
Shamin Hotels
Mr. and Mrs. Randolph F. Totten
Scott and Lilo Ukrop
Jeffrey and Tamra Wilt through the Monument Group Charitable Fund